How do I gain real insight into what is driving customer behaviour and act on it?

Customer retention

  • Customer churn, losing good customers is well recognised as a major drain on profitability. It takes resources to acquire customers, loyal customers buy again, generate referrals and build the brand. Why is it some companies seem so much better at this than others?
  • Churn Breaker is a fast, effective process to discover the most important drivers of loss, focus on the priorities and stop them. This takes insight, engagement and single-minded focus – but the return on effort is very high and hard for competitors to duplicate. …read more